Discover Your POSE
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.
If you are interested in running one of these races, I offer a few tips. Thinking them through, these can also be applied to your next marketing, public relations and social media campaign.
There are so many variables that go into deciding which firm is right for you. Aside from expertise, track record, experience, philosophy, media contacts, process, industry connections, budget and a slew of other criteria, the most important intangible (often overlooked) is the people supporting the project.
Database governance not only requires a strategy and blueprint to structure your data, but also involves configuring it with required fields in order to capture the information that is important to your business. Additionally, the need for an internal database champion is recommended to ensure consistency and compliance.
Many of our clients exhibit and participate at trade shows and conferences. In certain industries, trade shows are considered one of the top marketing vehicles to promote products and services (think Detroit Auto Show, New York’s Fashion Week, etc.). They can also be very expensive, as well as a waste of time, budget and operational…
Last October, Jennifer Walzer, CEO of Backup My Info! (aka BUMI) blogged about how she managed her own PR and discussed her formula for success, which yielded some very nice media coverage over the years. In that post, there were several comments, including one from me where I provided a few additional PR tips for “do-it-yourselfers.”…
I often speak with companies who are skeptical about the value of social media. They often ask, “what is the ROI?” or “how can I measure it?” These are valid questions, especially when budgets are stretched.
Over the past 10 years, public relations has evolved, along with journalism and the advertising models that support it. The shift to online mediums – such as news portals and blogs – in addition to the emergence of social media, has created new spheres of influence and influencers.
Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”
Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events. And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.