Four Golden Rules of Newsjacking
When it all boils down to it, there are a few guaranteed ways to make headlines.
When it all boils down to it, there are a few guaranteed ways to make headlines.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
From a public relations perspective, newswire services such as BusinessWire and PR Newswire have traditionally been instrumental in distributing press releases and other pertinent advisories to the media. However, their role is changing.
Companies can be quick to issue announcements, hoping that a wire distribution will legitimize their story and gain media interest. It doesn’t always work that way. Sometimes, purchasing a wire distribution for your press release can be an outright waste of money.
Social media, blogs, email and SMS offer new opportunities to engage with customers. Those that do will be in the best position to cultivate and build deeper relationships.
Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events. And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.