Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu
Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.
Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.
How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has…
United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash from the optics of the video, further…
When it all boils down to it, there are a few guaranteed ways to make headlines.
Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than…
Social Media giants such as Facebook, Twitter, Instagram, and LinkedIn are used widely enough that mentioning them in casual conversation requires little explanation.
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
Securing media coverage is not easy, especially when you are just starting out and have limited time and resources.
Brands, celebrities, professional athletes as well as large and small companies, non-profits, government agencies, politicians, and people like you and me use social media every day to connect, engage, inform and entertain.