The Impact of a Coach
How does a team who was second to last in goal scoring among all teams in the NHL win the Stanley Cup? It starts with attitude and ends with execution.
How does a team who was second to last in goal scoring among all teams in the NHL win the Stanley Cup? It starts with attitude and ends with execution.
Social media offers a two-way channel to engage with people and listen. It’s debatable whether or not the Rebel Race was listening, but they are clearly in a muddy mess.
When formalizing your marketing and content strategy, it is important to carefully articulate what the customer can expect.
Whether your business focuses on resolving pain or delivering delight, you can always find new opportunities to give customers a better experience, whether they pay for it directly or not. Quoting Warren Buffet, “Price is what you pay. Value is what you get.” I could not agree more.
On the surface, it is easy to make Sara the villain, citing her defensive exchange, condescending tone, and body language. There seem to be many different facets of the story that may have provoked this heated confrontation, most notably that in her new role Sara has clamped down on the media’s access to the premier…
While we all covet awareness, it is equally important to emphasize the need for marketing programs to earn attention and appreciation. I refer to these as the Three A’s – awareness, attention and appreciation.
Social media, blogs, email and SMS offer new opportunities to engage with customers. Those that do will be in the best position to cultivate and build deeper relationships.
As you embark on your next project or product launch, be sure to focus on winning each inning. This will help you claim the larger victory.
Editor’s Note: In the spirit of the topic, this post is intended to be bite-sized.
Based on several conversations with a few entrepreneurs and executives recently, there seems to be a common misconception that minimal (or even zero) effort and budget should be applied to marketing during the summer months. Citing one conversation, “we are going to lay low the next few months and ramp things up in September.”