How to Prepare for Industry Analyst Briefings
Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.
Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.
If you work in PR, it’s no secret that you spend a lot of time behind your computer, typing away.
Those that have a plan and act quickly will mitigate the media thrashing and business impact. Those that don’t may not rebound, and if they do, earning trust back could take a long time.
Companies can be quick to issue announcements, hoping that a wire distribution will legitimize their story and gain media interest. It doesn’t always work that way. Sometimes, purchasing a wire distribution for your press release can be an outright waste of money.
On the surface, it is easy to make Sara the villain, citing her defensive exchange, condescending tone, and body language. There seem to be many different facets of the story that may have provoked this heated confrontation, most notably that in her new role Sara has clamped down on the media’s access to the premier…
Social media, blogs, email and SMS offer new opportunities to engage with customers. Those that do will be in the best position to cultivate and build deeper relationships.