3 PR Tips That Won’t Break the Bank
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
Every company covets media attention but few truly understand the process required to deliver it.
From a public relations perspective, newswire services such as BusinessWire and PR Newswire have traditionally been instrumental in distributing press releases and other pertinent advisories to the media. However, their role is changing.
The line between social media marketing and content marketing has blurred.
On the surface, it is easy to make Sara the villain, citing her defensive exchange, condescending tone, and body language. There seem to be many different facets of the story that may have provoked this heated confrontation, most notably that in her new role Sara has clamped down on the media’s access to the premier…
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.
Many of our clients exhibit and participate at trade shows and conferences. In certain industries, trade shows are considered one of the top marketing vehicles to promote products and services (think Detroit Auto Show, New York’s Fashion Week, etc.). They can also be very expensive, as well as a waste of time, budget and operational…
Regardless of the name, as an industry, we must never lose sight of the real value of our profession which is to help clients effectively create and communicate their message to the audiences most important to them.
The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it.
Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.