Focusing in On Content Strategy
Too many brands and businesses choose a scattered approach to their content strategy efforts.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
Based on several conversations with a few entrepreneurs and executives recently, there seems to be a common misconception that minimal (or even zero) effort and budget should be applied to marketing during the summer months. Citing one conversation, “we are going to lay low the next few months and ramp things up in September.”
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.