3 PR Tips That Won’t Break the Bank
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
Based on several conversations with a few entrepreneurs and executives recently, there seems to be a common misconception that minimal (or even zero) effort and budget should be applied to marketing during the summer months. Citing one conversation, “we are going to lay low the next few months and ramp things up in September.”
There are so many variables that go into deciding which firm is right for you. Aside from expertise, track record, experience, philosophy, media contacts, process, industry connections, budget and a slew of other criteria, the most important intangible (often overlooked) is the people supporting the project.
We are experiencing one of the most volatile economic downturns since the Great Depression. And while we are not totally out of the proverbial “woods” yet, the good news is you have the opportunity to hit the reset button in 2009, embrace change, and start the year off on the right track.