Triathlons and Marketing Campaigns
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
We all make mistakes and that’s OK. In marketing, I believe it is as important to analyze which campaigns work and identify those that fail.
While we all covet awareness, it is equally important to emphasize the need for marketing programs to earn attention and appreciation. I refer to these as the Three A’s – awareness, attention and appreciation.
If you are interested in running one of these races, I offer a few tips. Thinking them through, these can also be applied to your next marketing, public relations and social media campaign.