Humanizing Your Company
Customers, employees, and business owners all have one thing in common – we are all human!
Customers, employees, and business owners all have one thing in common – we are all human!
Maintaining a blog and posting on social media are great ways to share thoughts, opinions, and current industry news. But with all of the curated content shared online, it can often be difficult to stand out from the crowd.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
From a public relations perspective, newswire services such as BusinessWire and PR Newswire have traditionally been instrumental in distributing press releases and other pertinent advisories to the media. However, their role is changing.
Companies that blog get 55 percent more web traffic than those who don’t.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
Over the past 10 years, public relations has evolved, along with journalism and the advertising models that support it. The shift to online mediums – such as news portals and blogs – in addition to the emergence of social media, has created new spheres of influence and influencers.
The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it.