Three Terrifyingly Spooky Social Media Marketing Blunders
It’s that time of year again. Halloween is just around the corner and with it comes reminders of the things that terrify us the most.
It’s that time of year again. Halloween is just around the corner and with it comes reminders of the things that terrify us the most.
While we all covet awareness, it is equally important to emphasize the need for marketing programs to earn attention and appreciation. I refer to these as the Three A’s – awareness, attention and appreciation.
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.
Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood. One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing…