Triathlons and Marketing CampaignsÂ
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
Reactive marketing is a marketing strategy that takes place because of unforeseen competition. It is contrasted with proactive marketing, which strives to plan for fluctuations in the market. It often consists of analyzing real-time, data-driven changes and aims to understand the ever-changing aims of potential customers.