Snapchat’s Opportunities and Challenges for Marketers and Regulators
Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.
Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.
As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.
Securing media coverage is not easy, especially when you are just starting out and have limited time and resources.
Social media platforms are failing brands today.
Brands, celebrities, professional athletes as well as large and small companies, non-profits, government agencies, politicians, and people like you and me use social media every day to connect, engage, inform and entertain.
Since 1976, Family Feud has pitted two families against each other to name the most popular responses to survey questions previously presented to a hundred random people.
Every company covets media attention but few truly understand the process required to deliver it.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
Those that have a plan and act quickly will mitigate the media thrashing and business impact. Those that don’t may not rebound, and if they do, earning trust back could take a long time.
Here is a recap of several campaigns and projects; special thanks to our clients that gave us the opportunity to support these and to the creative team at Springboard who were instrumental in making them a reality.