Three Terrifyingly Spooky Social Media Marketing Blunders
It’s that time of year again. Halloween is just around the corner and with it comes reminders of the things that terrify us the most.
It’s that time of year again. Halloween is just around the corner and with it comes reminders of the things that terrify us the most.
The line between social media marketing and content marketing has blurred.
The common misperception of managing social media is that it’s simple, easy and anybody can do it. The reality of social media management is that it is resource intensive and time consuming.
Companies that blog get 55 percent more web traffic than those who don’t.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
Staying relevant means finding new ways to offer added value, support the team, and contribute. The world is a competitive jungle and unless you dial in on how you can differentiate your company or skill set, Darwin’s evolutionary theory will have some real personal meaning.
Social media offers a two-way channel to engage with people and listen. It’s debatable whether or not the Rebel Race was listening, but they are clearly in a muddy mess.
When formalizing your marketing and content strategy, it is important to carefully articulate what the customer can expect.
Social media, blogs, email and SMS offer new opportunities to engage with customers. Those that do will be in the best position to cultivate and build deeper relationships.
I often speak with companies who are skeptical about the value of social media. They often ask, “what is the ROI?” or “how can I measure it?” These are valid questions, especially when budgets are stretched.