The Two P’s of PR: Planning and Patience
Every company covets media attention but few truly understand the process required to deliver it.
Every company covets media attention but few truly understand the process required to deliver it.
If you work in PR, it’s no secret that you spend a lot of time behind your computer, typing away.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
Finding an internship in the PR industry is no easy task, but internship experience is a must-have to land your dream job someday.
Are you getting the most from your PR campaigns?
Social media, blogs, email and SMS offer new opportunities to engage with customers. Those that do will be in the best position to cultivate and build deeper relationships.
PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.
Regardless of the name, as an industry, we must never lose sight of the real value of our profession which is to help clients effectively create and communicate their message to the audiences most important to them.
Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.