Bill Belichick’s Media Relations Playbook
Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.
Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.
The Samsung Galaxy Note 7 and TODAY show host Billy Bush are in the proverbial hot seat this week.
Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.
Securing media coverage is not easy, especially when you are just starting out and have limited time and resources.
Brands, celebrities, professional athletes as well as large and small companies, non-profits, government agencies, politicians, and people like you and me use social media every day to connect, engage, inform and entertain.
Every company covets media attention but few truly understand the process required to deliver it.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
Those that have a plan and act quickly will mitigate the media thrashing and business impact. Those that don’t may not rebound, and if they do, earning trust back could take a long time.
Here is a recap of several campaigns and projects; special thanks to our clients that gave us the opportunity to support these and to the creative team at Springboard who were instrumental in making them a reality.
From a public relations perspective, newswire services such as BusinessWire and PR Newswire have traditionally been instrumental in distributing press releases and other pertinent advisories to the media. However, their role is changing.