The Two P’s of PR: Planning and Patience
Every company covets media attention but few truly understand the process required to deliver it.
Every company covets media attention but few truly understand the process required to deliver it.
If you work in PR, it’s no secret that you spend a lot of time behind your computer, typing away.
Are you looking for new ways to boost your online engagement? Social video apps are the newest way to deliver content experiences.
A closer look at the new logo for the Metropolitan Museum of Art.
Early on, reporters and journalists utilized newswires almost exclusively. Today the Internet and social media provide new opportunities to extend newswire feeds to a global audience.
Almost 115 million people tuned into Super Bowl 50 this past Sunday. What is even more boggling is that so many of these people only watched for the highly anticipated commercials. How did brands do this year?
Once upon a time in a world without computers, designers were trained to create static print layouts for newspapers, magazines, posters and every other editorial piece you can think of.
Those that have a plan and act quickly will mitigate the media thrashing and business impact. Those that don’t may not rebound, and if they do, earning trust back could take a long time.
You’ve probably already made – and maybe even already broken – your 2016 New Year’s resolutions. Maybe you’re trying to eat more fruits and veggies, to get to the gym a few days a week, or to pick up juggling (I don’t judge).
Here is a recap of several campaigns and projects; special thanks to our clients that gave us the opportunity to support these and to the creative team at Springboard who were instrumental in making them a reality.