Three Ways to Keep Your Web Content Fresh
Your business’s website is your connection to your target audience and other professionals in your industry.
Your business’s website is your connection to your target audience and other professionals in your industry.
The line between social media marketing and content marketing has blurred.
The common misperception of managing social media is that it’s simple, easy and anybody can do it. The reality of social media management is that it is resource intensive and time consuming.
Companies that blog get 55 percent more web traffic than those who don’t.
A good content strategy contains strong messaging, both written and visual.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
In July I wrote about Penn State’s reputation-shattering public relations fiasco. The post discussed making hard choices, being honest and having the guts to stand up for something; advice the officials at Rutgers University could have used back in November after learning about a video that compiled the gross misconduct of their men’s basketball coach…
Even with all the new tools, technology and analytics available today, marketing your business can be difficult. Some argue it’s a science while others believe marketing is an art. Seth Godin thinks it’s both and I agree with him. The secret sauce is mixing improvisation with calculus to significantly improve your marketing investment.
The marketing maxim, “the customer is always right,” has evolved over the years. We are a vocal society and today have an array of tools and channels to voice our opinions.
In the wake of adversity, I believe people show their true colors.