Three Calls to Action to Make Your Content More Engaging
One of the most important aspects of a functional content strategy is the call to action.
One of the most important aspects of a functional content strategy is the call to action.
Your business’s website is your connection to your target audience and other professionals in your industry.
The line between social media marketing and content marketing has blurred.
The common misperception of managing social media is that it’s simple, easy and anybody can do it. The reality of social media management is that it is resource intensive and time consuming.
Companies that blog get 55 percent more web traffic than those who don’t.
A good content strategy contains strong messaging, both written and visual.
Too many brands and businesses choose a scattered approach to their content strategy efforts.
We all make mistakes and that’s OK. In marketing, I believe it is as important to analyze which campaigns work and identify those that fail.
Companies can be quick to issue announcements, hoping that a wire distribution will legitimize their story and gain media interest. It doesn’t always work that way. Sometimes, purchasing a wire distribution for your press release can be an outright waste of money.