Dropbox’s Design Disaster
Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).
Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).
Designing a logo that clearly represents your brand is no small task. In fact, the logo design process is very detailed and every aspect should be carefully considered.
Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.
When presenting ideas to others—whether it is your coworker, a future client, or even a friend– it is important to make sure that your ideas are clearly understood and leave a lasting impression on the audience.
While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.
A closer look at Google’s logo redesign, what they did right, and how it affects the way their brand is seen.