Dropbox’s Design Disaster
Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).
Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).
While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.
Maintaining a blog and posting on social media are great ways to share thoughts, opinions, and current industry news. But with all of the curated content shared online, it can often be difficult to stand out from the crowd.
A closer look at Google’s logo redesign, what they did right, and how it affects the way their brand is seen.
Color affects people and their emotions and can even evoke feelings of optimism, excitement, and trust. When creating a visual identity for a brand it is important to consider color combinations and how they establish meaning and harmony.