Listen and Learn (From Customers)
The marketing maxim, “the customer is always right,” has evolved over the years. We are a vocal society and today have an array of tools and channels to voice our opinions.
The marketing maxim, “the customer is always right,” has evolved over the years. We are a vocal society and today have an array of tools and channels to voice our opinions.
This real-time “play-by-play” can be very useful, especially when you don’t have the time or budget to physically attend keynotes, meetups and panel discussions that are local or somewhere around the world.
Social media is all the rage but how do you harness it? As a content publisher or brand, you must equip your audience with “social” tools to promote your message, product or service.